Increase in in-app revenue.
Increase in in-app activity.
New App Users in 90 Days
YEAR / 2023
Throwback App
App Development
UX/UI
E-Commerce
Digital Marketing
Shopify Development
App development and UX/UI design for Throwback, Australia's premier hoops store, to enhance the mobile shopping experience and increase revenue and app user engagement.
The Challenge
Throwback, an established name in Australia’s e-commerce basketball retail space, aimed to redefine their mobile app to offer a more engaging and user-friendly shopping experience. Despite having a loyal customer base, the app faced challenges in user retention, in-app engagement, and conversions. Throwback needed a comprehensive solution to modernise their app while effectively promoting its relaunch to drive downloads and revenue growth.
What We Did
To meet Throwback’s goals of modernising their app and driving user engagement, Baseline implemented a comprehensive strategy spanning design, marketing, and communication. Here’s how we brought their vision to life:
1. New App Design
Redesigned the app interface with improved in-app banners and streamlined menus.
Enhanced navigation to create a seamless and intuitive shopping experience.
2. Meta & Google Ad Campaigns
Developed compelling video and graphic content for use across Meta and Google Ads.
Strategically set up campaigns to boost app awareness, downloads, and revenue.
3. Email Campaigns
Designed and implemented multiple email campaigns via Klaviyo.
Engaged Throwback’s existing database with news of the app redesign to drive downloads.
4. In-App Push Notification Strategy
Created a cohesive push notification strategy aligned with Throwback’s brand voice.
Delivered consistent, engaging messages to encourage user activity and app retention.
Outcome
The redesigned app launched in May 2022, yielding remarkable improvements in user engagement and revenue metrics.
Month-Over-Month Comparison (April 2022 vs May 2022):
792.2% increase in in-app revenue.
718.3% increase in in-app sessions.
645.1% increase in in-app retention.
682.7% increase in in-app activity.
717.9% increase in total app sessions.
1131.2% increase in new app sessions.
90-Day Post-Launch Highlights:
86.5% user retention rate (industry average: 18%).
+3,300 new app users.
+26,300 increase in app sessions.
3.7% in-app conversion rate (industry average: 1-2%).
20% month-on-month growth in app sessions.
Final Word
Through a seamless blend of research, design, and strategic marketing, Baseline transformed Throwback’s app into a user-friendly, high-performing e-commerce platform. The results were truly profound, as highlighted by Cole Rich, Enterprise Account Manager at Tapcart:
"As Throwback’s account manager at Tapcart, I have been able to work with Baseline on getting their app happy and healthy. After working with Baseline, the app revenue skyrocketed up 792.2%, with new app sessions up 1131.03%. Truly profound growth."
Positive user feedback and a significant uptick in engagement cemented Throwback’s position as Australia’s premier hoops store and set a new benchmark for app-driven e-commerce success.
