Increase in Website Visits
Growth in Unique Visitors
Decrease in Bounce Rate
YEAR / 2024
Bendas Installations
E-Commerce
Email Marketing
Strategy
UX/UI
Conversion Rate Optimisation (CRO)
Bendas Installations, a Sydney-based car installation company, sought to transform its static website into a dynamic e-commerce platform. With a need to streamline product purchasing and promote their core installation services, they partnered with Baseline for a comprehensive digital solution.
The Challenge
Bendas Installations operated with a basic website that provided limited functionality, offering only a simple quote request button. While this setup worked initially, it lacked the features necessary for scaling into e-commerce. Key challenges included:
Overloaded collection pages with excessive product descriptions, detracting from usability.
The absence of product-specific pages, making the browsing experience cumbersome.
Lack of visible pricing on-site, creating friction for customers.
The need to promote installation services as a valuable add-on during the purchasing process.
Tight budgets that excluded paid advertising, necessitating the use of free tools like Google Shopping to drive visibility.
What We Did
Baseline delivered a tailored solution to address Bendas Installations’ unique requirements, including:
E-Commerce Product Setup: Created and uploaded 250 products, complete with detailed descriptions, imagery, and categorisation to enhance discoverability.
Custom Product Pages: Designed bespoke product pages to ensure an intuitive and engaging customer experience.
Pricing Integration: Added visible pricing across the site to streamline the purchasing process.
Add-On Promotion: Developed a custom form to promote ‘Bundle with Installation’ during checkout, boosting the visibility of their core service.
Google Shopping Integration: Linked products with Google Shopping to improve visibility without requiring ad spend.
Workflow Automation: Utilised Make to automate follow-up emails for customers who did not initially select installation, enhancing customer engagement.
Platform Integrations: Integrated email marketing tools and review platforms to support ongoing customer interaction and trust-building.
Outcome
Baseline’s work resulted in remarkable improvements for Bendas Installations within the first three months of the revamped website’s launch:
Revenue Growth: Generated over $25,000 in additional revenue without any paid advertising.
Website Traffic: Achieved a 79% increase in website visits and an 88% growth in unique visitors.
User Engagement: Delivered an 11% decrease in bounce rate and an 86% growth in total page views.
Bundled Services Success: 65% of customers opted for installation services at checkout, significantly boosting Bendas’ core business.
The website became easier to navigate, products sold strongly, and installation services gained prominence. Baseline’s strategic approach provided Bendas with a brand-new income stream and expanded customer base.
Final Word
Baseline’s tailored e-commerce and strategic enhancements empowered Bendas Installations to thrive in a competitive market, driving measurable results while adhering to budget constraints. By optimising their digital presence, Bendas turned a basic website into a robust revenue-generating platform.
