Increase in Like Rate
Increase in Comment Rate
Follower Growth in 90 Days
YEAR / 2021
NBA
Content Creation
Digital Marketing
Organic Social
Strategy
Photo Editing
Baseline collaborated with NBA Australia to develop versatile Instagram graphic templates tailored to each NBA team. These templates streamlined the creation of engaging content to promote statistics, milestones, and achievements.
The Challenge
The NBA's global brand was expanding its Australian social media presence, particularly on Instagram. NBA Australia needed a visually engaging way to share key statistics, player milestones, trades, and achievements while reinforcing its brand identity. The challenge lay in creating adaptable templates for 30 NBA teams, as well as the Australian Boomers, each with unique branding. These templates needed to be intuitive for team members without graphic design expertise, yet professional and dynamic enough to captivate the audience.
What We Did
Baseline created a suite of custom graphic templates using Adobe Photoshop:
Five PSD templates for each NBA team and the Australian Boomers.
Flexible layer structures to accommodate varying team colours and logos.
PSB files for seamless player content updates.
Integration of .txt files for quick and straightforward text editing.
The templates were designed for ease of use, enabling the NBA Australia team to produce professional-grade graphics efficiently and maintain consistent branding.
Outcome
The results of the revamped graphics were both immediate and impactful:
A +143% increase in Like Rate and a +74% increase in Comment Rate for posts using the new templates.
A +34% growth in Instagram followers within 90 days of implementation.
This significant boost in engagement and follower growth reinforced NBA Australia's brand presence and resonated with their audience, solidifying their position in the Australian digital space.
Final Word
Baseline's creative and technical expertise ensured NBA Australia had a suite of versatile, engaging, and efficient graphic templates, elevating their social media strategy and enabling scalable content production.
