YEAR / 2022
Filament Co
Wordpress Development
UX/UI
E-Commerce
Conversion Rate Optimisation (CRO)
Strategy
Filament Co, an Australian leader in 3D printer equipment, aimed to solidify its market position by launching a standout, user-friendly website.
The Challenge
Filament Co sought a sophisticated website to reinforce its position as a leader in Australia’s 3D additive manufacturing sector. Their existing WordPress website lacked the functionality and user experience necessary to meet their goals. The new website needed to provide a seamless shopping experience, align with modern e-commerce standards, and present the brand as the definitive market leader. Balancing functionality with an engaging design posed a critical challenge.
What We Did
Baseline delivered a fully customised WordPress website using Elementor, departing from pre-built templates to create a truly unique solution. Key actions included:
User Experience (UX) and User Interface (UI) Design: Conducted extensive competitor research to inform a user-centric design, ensuring intuitive navigation and easy product discovery.
Mobile-First Development: Prioritised a responsive and mobile-friendly design, catering to the growing number of mobile e-commerce users.
E-Commerce Optimisation: Integrated seamless shopping features, enhancing product visibility and simplifying the checkout process.
Brand Reinforcement: Designed elements to visually and functionally establish Filament Co as a clear leader in the industry.
Outcome
The new website positioned Filament Co as a market leader, combining aesthetic appeal with an enhanced user experience. Within three months of launch, the site drove a remarkable 45% increase in online sales. The project received glowing feedback, with Founder Michael Salem stating:
“Baseline went above and beyond on this project, building out a beautiful new WordPress site that goes beyond our wildest dreams and presents Filament Co as a clear market leader.”
Final Word
Baseline’s strategic and customised approach transformed Filament Co’s digital presence, aligning their website with their ambitious goals and providing an enhanced shopping experience for their customers. The project reaffirmed Baseline’s capability to deliver tailored, impactful solutions in the competitive e-commerce space.
